Month: June 2014

Is Direct Response Television In Trouble?

Media rates are increasing while response is decreasing. Fewer people are watching traditional television while viewers under 30 are dwindling and certainly not calling. They’d rather go online. So let’s go back to my original statement that media rates have actually gone up, despite lower response and more fragmentation! How is this possible? According to …

Is Direct Response Television In Trouble? Read More »

Tag: per inquiry Is Direct Response Television In Trouble?

Media rates are increasing while response is decreasing. Fewer people are watching traditional television while viewers under 30 are dwindling and certainly not calling. They’d rather go online. So let’s go back to my original statement that media rates have actually gone up, despite lower response and more fragmentation! How is this possible? According to …

Tag: per inquiry Is Direct Response Television In Trouble? Read More »