Day: March 21, 2016

Tag: television media buying Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need to learn about the current …

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Tag: direct response advertising Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need to learn about the current …

Tag: direct response advertising Four Secrets of DRTV Buying Read More »