Month: July 2017

10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to grow a company’s name and …

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Tag: direct response television 10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to grow a company’s name and …

Tag: direct response television 10 Reasons to Consider DRTV Advertising vs. Branded Campaigns Read More »