Successful DRTV Advertising Campaigns in 2018 Start With Understanding Your Target Audience
The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to take immediate action. Direct-response advertising’s …