New London Day – ‘NL Firm Makes National Splash Producing Infomercials’

by wordpadmin, January 28, 2019

Author: Lee Howard. Publish Date: 9/7/2008 An inside look at National Media Connection’s Nationwide Impact Read the Article 

Filed under : NMC Press

Who’s Calling – ‘High quality infomercial producer achieves higher profits by delivering measurable ROI to its clients’

by wordpadmin, January 28, 2019

A detailed case study of NMC’s success using Who’s Calling. Read the Article 

Filed under : NMC Press

Loan Officer Magazine – ‘The Anatomy of an Infomercial!’

by wordpadmin, January 28, 2019

Author: Karen Deis. Publish Date: 2006 A deconstruction of the infomercial process with Matthew Goldreich Read the Article 

Filed under : NMC Press

New London Day – ‘Going to the mat for media buys’

by wordpadmin, January 28, 2019

Author: Lee Howard. Publish Date: June 1, 2010 National Media Connection films former wrestling pro and TV reality star Hulk Hogan recently at a hotel in Tampa, Fla. Read the Article 

Filed under : NMC Press

NL informercial firm takes a spin with ‘Real Housewives’

by wordpadmin, January 28, 2019

Author: Lee Howard. Publish Date: June 19, 2015 Mercedes McCoy, left touches-up Kristen Taekman’s make-up before Taekman, a model and star of the reality TV series “Real Housewives of New York City,” films an infomercial at National Media Connection in New London Tuesday, May 12, 2015. Read the Article 

Filed under : NMC Press

The New Face of Direct Response TV Advertising 2018

by Matthew Goldreich, September 20, 2018

The DRTV Advertising Effect In the early days of direct response television advertising (DRTV), most of us remember the fictitious Vitameatavegemin, the hilarious TV commercial featuring Lucille Ball selling a vitamin supplement. Revolutionary for its time, DRTV advertising hit the television airwaves with its “yell and sell” – upfront, direct to … Continue reading

Filed under : Uncategorized

Successful DRTV Advertising Campaigns in 2018 Start With Understanding Your Target Audience

by Matthew Goldreich, July 3, 2018

The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to … Continue reading

Filed under : Lead Gen Blog

Category: Lead Gen Blog Successful DRTV Advertising Campaigns in 2018 Start With Understanding Your Target Audience

by Matthew Goldreich, July 3, 2018

The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to … Continue reading

Filed under : Lead Gen Blog

Direct Response Television Advertising Scores the Touchdown!

by Matthew Goldreich, February 15, 2018

Super Bowl Showdown: Mass Advertising vs. Branded Direct Response Advertising.   When it comes to TV, advertising pros know that Super Bowl ads are powerful. Audience What gives these ads their powerful impact? In a word, exposure. This year alone, roughly 111.3 million pairs of eyes all collectively turned their gaze … Continue reading

Filed under : Lead Gen Blog

Tag: lead generation Why TV Leads Are Better Than Digital Leads

by Matthew Goldreich, December 7, 2017

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices, a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. … Continue reading

Filed under : Lead Gen Blog
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