Tag: digital media Why TV Leads Are Better Than Digital Leads

by Matthew Goldreich, December 7, 2017

When it comes to Quality Lead Generation, Television still Leads the Way!  With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So … Continue reading

Filed under : Lead Gen Blog

Tag: drtv Why TV Leads Are Better Than Digital Leads

by Matthew Goldreich, December 7, 2017

When it comes to Quality Lead Generation, Television still Leads the Way!  With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So … Continue reading

Filed under : Lead Gen Blog

Tag: Television Advertising Why TV Leads Are Better Than Digital Leads

by Matthew Goldreich, December 7, 2017

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So … Continue reading

Filed under : Lead Gen Blog

Why TV Leads Are Better Than Digital Leads

by Matthew Goldreich, December 7, 2017

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So … Continue reading

Filed under : Lead Gen Blog

10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

by Matthew Goldreich, July 10, 2017

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to … Continue reading

Filed under : Lead Gen Blog

Tag: direct response television 10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

by Matthew Goldreich, July 10, 2017

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to … Continue reading

Filed under : Lead Gen Blog

Tag: television media buying Four Secrets of DRTV Buying

by Matthew Goldreich, March 21, 2016

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need … Continue reading

Filed under : Lead Gen Blog

Tag: direct response advertising Four Secrets of DRTV Buying

by Matthew Goldreich, March 21, 2016

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need … Continue reading

Filed under : Lead Gen Blog

Four Secrets of DRTV Buying

by Matthew Goldreich, March 21, 2016

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need … Continue reading

Filed under : Lead Gen Blog

Tag: Direct Response TV Four Secrets of DRTV Buying

by Matthew Goldreich, March 21, 2016

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need … Continue reading

Filed under : Lead Gen Blog
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