Advertising News

Why TV Leads Are Better Than Digital Leads

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen …

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10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the …

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Tag: direct response television 10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the …

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Tag: television media buying Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be …

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Tag: direct response advertising Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be …

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Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be …

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Tag: Direct Response TV Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be …

Read More →

Tag: DRTV media buying Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be …

Read More →

Tag: direct response Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be …

Read More →

Is Pay-Per-Call TV Right for Your Biz?

A successful pay-per-call or performance marketing campaign is the Holy Grail for any company looking to sell their service or products.  I have calls with companies …

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