Matthew Goldreich

The DRTV Advertising Effect In the early days of direct response television advertising (DRTV), most of us remember the fictitious Vitameatavegemin, the hilarious TV commercial featuring Lucille Ball selling a vitamin supplement. Revolutionary for its time, DRTV advertising hit the television airwaves with its “yell and sell” – upfront, direct to consumer method. Remember the ads …

The New Face of Direct Response TV Advertising 2018 Read More »

The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to take immediate action. Direct-response advertising’s …

Successful DRTV Advertising Campaigns in 2018 Start With Understanding Your Target Audience Read More »

The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to take immediate action. Direct-response advertising’s …

Category: Lead Gen Blog Successful DRTV Advertising Campaigns in 2018 Start With Understanding Your Target Audience Read More »

Super Bowl Showdown: Mass Advertising vs. Branded Direct Response Advertising.   When it comes to TV, advertising pros know that Super Bowl ads are powerful. Audience What gives these ads their powerful impact? In a word, exposure. This year alone, roughly 111.3 million pairs of eyes all collectively turned their gaze to the epic battle between …

Direct Response Television Advertising Scores the Touchdown! Read More »

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices, a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and …

Why TV Leads Are Better Than Digital Leads Read More »

When it comes to Quality Lead Generation, Television still Leads the Way!  With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …

Tag: digital media Why TV Leads Are Better Than Digital Leads Read More »

When it comes to Quality Lead Generation, Television still Leads the Way!  With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …

Tag: drtv Why TV Leads Are Better Than Digital Leads Read More »

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …

Tag: Television Advertising Why TV Leads Are Better Than Digital Leads Read More »

When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up.  At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …

Why TV Leads Are Better Than Digital Leads Read More »

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to grow a company’s name and …

10 Reasons to Consider DRTV Advertising vs. Branded Campaigns Read More »