By Marc Berman In the complicated media world of today, where an abundance of platforms, both linear and digital, and series — scripted and non-scripted — are competing, brand messaging can be a challenge. But, even in this era of “Peak TV,” where a fractionalized environment riddled with original content can limit the audience reach …
Even if you’ve been locked in a closet for the past two weeks, you still know that our lives have been irrevocably changed. At the very least, someone may have locked the door to prevent you from coming out. If you’re in the advertising industry, or really any industry, you’re wondering how this will affect …
The Top Three Ways Coronavirus Has Impacted Television Advertising Read More »
The DRTV Advertising Effect In the early days of direct response television advertising (DRTV), most of us remember the fictitious Vitameatavegemin, the hilarious TV commercial featuring Lucille Ball selling a vitamin supplement. Revolutionary for its time, DRTV advertising hit the television airwaves with its “yell and sell” – upfront, direct to consumer method. Remember the ads …
The New Face of Direct Response TV Advertising 2018 Read More »
The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to take immediate action. Direct-response advertising’s …
The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do brands bring big value and in real-time. Enough so, in fact, that their advertising captures the attention for viewers to take immediate action. Direct-response advertising’s …
Super Bowl Showdown: Mass Advertising vs. Branded Direct Response Advertising. When it comes to TV, advertising pros know that Super Bowl ads are powerful. Audience What gives these ads their powerful impact? In a word, exposure. This year alone, roughly 111.3 million pairs of eyes all collectively turned their gaze to the epic battle between …
Direct Response Television Advertising Scores the Touchdown! Read More »
When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices, a recent 2017 Nielsen study shows that television consumption overall is up. At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and …
When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up. At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …
Tag: digital media Why TV Leads Are Better Than Digital Leads Read More »
When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up. At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …
Tag: drtv Why TV Leads Are Better Than Digital Leads Read More »
When it comes to Quality Lead Generation, Television still Leads the Way! With the ability to stream live television across multiple devices,a recent 2017 Nielsen study shows that television consumption overall is up. At the same time, we all know that digital advertising is growing at a rapid pace. So we jumped in and started …
Tag: Television Advertising Why TV Leads Are Better Than Digital Leads Read More »