Lead Gen Blog

10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to grow a company’s name and …

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Tag: direct response television 10 Reasons to Consider DRTV Advertising vs. Branded Campaigns

In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns.  That said, a common debate between the Chief Marketing Officer and the CEO is whether to execute a branded campaign or Direct Response Television advertising. A branded campaign is simply meant to grow a company’s name and …

Tag: direct response television 10 Reasons to Consider DRTV Advertising vs. Branded Campaigns Read More »

Tag: television media buying Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need to learn about the current …

Tag: television media buying Four Secrets of DRTV Buying Read More »

Tag: direct response advertising Four Secrets of DRTV Buying

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need to learn about the current …

Tag: direct response advertising Four Secrets of DRTV Buying Read More »