The objective of every direct response television campaign is simple. Sell something. And sell it now. So, DRTV is about sales and not about brand amplification. Although it can often be an ancillary benefit, what is being sold and how to buy it, is far more critical than who is selling it. Initially it’s all …
Ten DRTV Tips to Take Your Campaigns to the Next Level Read More »
By Marc Berman In the complicated media world of today, where an abundance of platforms, both linear and digital, and series — scripted and non-scripted — are competing, brand messaging can be a challenge. But, even in this era of “Peak TV,” where a fractionalized environment riddled with original content can limit the audience reach …
Advertisers are always searching for cost and time efficient ways to market their products. New and emerging strategies and technologies are helping them do just that, and one of these strategies is performance marketing. Performance marketing is a form of advertising where advertisers pay marketing companies based on how well their ads perform. This performance …
5 Tips on How DRTV Performance Marketing Can Save You Time and Money Read More »