Custom Direct Response Campaigns
National Media Connection,
a leader in direct response advertising, works with Fortune 500 companies to get their branded message directly in front of their target audience.
Branded DRTV campaigns produce live lead generation from nationally televised airings with creative advertising and media buying that resonates directly with the consumer.
Working with large companies, NMC scales the direct response campaigns for optimal exposure for direct to consumer TV marketing. Whether working with our advertiser’s existing creative or scripting, or directing & producing the advertising – we know how to buy media and monitor campaigns to directly reach the targeted audience.
We have over 75 years of combined experience at NMC. Our team works with brands to exemplify the highest overall projected schedule valuations using the art and science of DRTV.
DRTV provides instant tracking and quantifiable lead generation as well as being cost effective. We can calculate the efficiency of each airing commercial with an actual cost per lead.
This allows us to only buy media that performs well and eliminate what doesn’t – resulting in a more efficient media buy.
DRTV provides immediate customer feedback on your campaign and is ideal for introducing products/services to the masses. You’ll capture the caller’s information for market research or future marketing initiatives.
Branded TV Campaigns – Fortune 500 Companies
Direct Response TV Advertising has grown exponentially with Fortune 500 companies, as they have become increasingly aware of the need to target specific audiences or demographics utilizing direct response media as an outlet.
“It seems only logical that more will embrace the DRTV model. Johnson & Johnson, for example, spent $22 million on its DRTV launch of Neutrogena SkinID last year and managed to cut into more than 30% of Proactiv’s web traffic. J&J’s success raises the question of whether more package-goods players will crowd into DRTV as they did during the last recession – only this time fully embracing the model by selling product, too, rather than just as a media- buying strategy.
OxiClean marketer Church & Dwight has tried selling other brands via DRTV, spending $13.8 million last year on brands ranging from Arm & Hammer to Trojan. SC Johnson also has used DRTV its Ziploc and Oust brands, spending $21.7 million last year in all.” – Advertising Age
One aspect of direct response that makes it so enticing for advertisers is their ability to obtain direct and immediate feedback on their advertising performance. NMC provides media tracking software which allows advertisers immediate confirmation on their campaigns performance – having access to the performance matrix gives confirmation!
At NMC our focus is on national performance based TV media campaigns and pay per call marketing that yield a high ROI.
Need more information?
Check out a recent case study from one of our Fortune 500 clients.