So much has happened since my last post that I don’t know where to start.
As many of you must know by now, we introduced Hulk Hogan, aka Terry Bollea, as our paid spokesperson for Debt Help Center USA. We continue to refine his message and test several different versions on different media. Hulk has been a pleasure to work with since day one, and continues to be an inspiration to us all. His outlook, despite all of his personal setbacks, is a wonderful life lesson. Like Hulk, we continue to persevere. As hoped, his affiliation with NMC has had a dramatically positive impact on our business and the experience has brought with it a new perspective on how to make direct response successful. And it’s just the beginning…
On another front, we’re starting to see an explosion in both demand and response for auto loan modification calls. This is an exciting category with fantastic room for growth and there’s virtually no limit to how many calls we can generate right now. So if you’re looking to grow your company, this could be the ideal opportunity. Just a few clients and you’ll see some amazing returns. And despite some recent legal entanglements as a result of a few unscrupulous companies, this category still has a very clean reputation.
Overall, media has finally softened slightly. We’re seeing more ad clearance than last quarter, although it’s still early and that could change. This is a good sign for lead generation, and we hope the trend continues. Now that children are home from school, it appears more parents are home too. That’s increasing response across all verticals. As always, we here at NMC continue to produce compelling new ads that resonate with viewers and elicit maximum response from the right customers. We have many new spots, both infomercials and :60 ads, about to take flight over the next few weeks, so stay tuned!