Tag: DRTV media buying Four Secrets of DRTV Buying

by Matthew Goldreich, March 21, 2016

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need … Continue reading

Filed under : Lead Gen Blog

Tag: direct response Four Secrets of DRTV Buying

by Matthew Goldreich, March 21, 2016

Always get all of the avails and intel before making any buying decisions.  “Avails” is an industry term that means available media time.  Don’t be swayed by a station or network rep with a great opportunity that seems like a slam dunk.  Before you can compare and contrast, you need … Continue reading

Filed under : Lead Gen Blog

Is Pay-Per-Call TV Right for Your Biz?

by Matthew Goldreich, January 11, 2016

A successful pay-per-call or performance marketing campaign is the Holy Grail for any company looking to sell their service or products.  I have calls with companies daily who hope we can create guaranteed sales for them through our productions and media, but I end up turning many away. There are specific criteria … Continue reading

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Ten Best Practices for Successful DRTV Advertising

by Matthew Goldreich, December 23, 2015

This is a very simple guide to follow when producing DRTV advertising, meant for live lead generation.  Occasionally a rule may intentionally be broken, for the sake of grabbing the viewer’s attention. However, great DRTV producers are following these rules! At National Media Connection, we actually have a similar “manifesto” … Continue reading

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Don’t Get Crushed By Political Ads

by Matthew Goldreich, September 1, 2015

The Numbers Political ad spending is expected to reach $4.4 billion in the 2016 presidential cycle, up 16% from the 2012 elections (Washington Post and NPR).  The good news is that this is a clear demonstration that TV is still the best way to reach America’s masses.  In fact, in … Continue reading

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Tag: addiction services leads Growing your business by Making Performance Marketing Work

by Matthew Goldreich, July 10, 2014

Clients ask me all the time how they can grow their business. The most crucial element that controls your ability to grow is the influx of good fresh leads. Without new leads there’s very few new clients and without new clients it will be difficult, if not impossible, to grow. … Continue reading

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Is Direct Response Television In Trouble?

by Matthew Goldreich, June 23, 2014

Media rates are increasing while response is decreasing. Fewer people are watching traditional television while viewers under 30 are dwindling and certainly not calling. They’d rather go online. So let’s go back to my original statement that media rates have actually gone up, despite lower response and more fragmentation! How … Continue reading

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Tag: per inquiry Is Direct Response Television In Trouble?

by Matthew Goldreich, June 23, 2014

Media rates are increasing while response is decreasing. Fewer people are watching traditional television while viewers under 30 are dwindling and certainly not calling. They’d rather go online. So let’s go back to my original statement that media rates have actually gone up, despite lower response and more fragmentation! How … Continue reading

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Tag: final expense insurance Is America Getting Old?

by Matthew Goldreich, May 14, 2014

The simple answer to this question is “not quite.” Japan, for example, is a much older society that is getting older faster than America. Perhaps more accurate is that Americans are living longer than ever before. Even in this endeavor, though, we have fallen behind France, Germany, Sweden, Italy, Japan … Continue reading

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Compliance is The Business Word Of The Year 2013

by Matthew Goldreich, January 9, 2014

We all know that Oxford Dictionaries named Selfie as the word of the year in 2013. If someone were to name a business word of the year I think the choice would be unanimous: Compliance. I’ve been in this business now for 20 years and the biggest change I’ve seen … Continue reading

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