Advertising News

Ten Best Practices for Successful DRTV Advertising

This is a very simple guide to follow when producing DRTV advertising, meant for live lead generation.  Occasionally a rule may intentionally be broken, for …

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Don’t Get Crushed By Political Ads

The Numbers Political ad spending is expected to reach $4.4 billion in the 2016 presidential cycle, up 16% from the 2012 elections (Washington Post and …

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Tag: addiction services leads Growing your business by Making Performance Marketing Work

Clients ask me all the time how they can grow their business. The most crucial element that controls your ability to grow is the influx …

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Is Direct Response Television In Trouble?

Media rates are increasing while response is decreasing. Fewer people are watching traditional television while viewers under 30 are dwindling and certainly not calling. They’d …

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Tag: per inquiry Is Direct Response Television In Trouble?

Media rates are increasing while response is decreasing. Fewer people are watching traditional television while viewers under 30 are dwindling and certainly not calling. They’d …

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Tag: final expense insurance Is America Getting Old?

The simple answer to this question is “not quite.” Japan, for example, is a much older society that is getting older faster than America. Perhaps …

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Compliance is The Business Word Of The Year 2013

We all know that Oxford Dictionaries named Selfie as the word of the year in 2013. If someone were to name a business word of …

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What Is Next For Lead Generation?

Having been in the broadcast business for over 16 years now I happen to know a few people. I know people who sell ad space …

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Tag: debt help center Hulk Hogan and More News

So much has happened since the last post that I don’t know where to start. As many of you must know by now, we introduced …

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Hulk Hogan and More News

So much has happened since the last post that I don’t know where to start. As many of you must know by now, we introduced …

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